The borders between indoor and outdoor furniture are dissolving. That’s why we refer to them as InOutdoor. InOutdoor furniture because we know the processes, the projects, and the products needed. Our InOutdoor furniture reflects our vision and research.
We adopt a global approach that involves all aspects of a project, from products to commercial networks. All our actions revolve around the project, using our experience and professionalism to understand and anticipate trends and provide practical solutions. Anticipating trends requires research and the ability to understand your needs to provide possible and unexpected proposals.
Roberto Galli and Michela Basiglini are the minds behind Aera.
We’ve been observing the Outdoor furniture industry for many years, including the materials, products, and shapes used. Anticipating trends, understanding ongoing changes, and the new borders between indoor and outdoor furniture are essential parts of our business. And the experience we have gained over the years allows us to move comfortably between research and tangible solutions. rience we have gained over the years allows us to move comfortably between research and tangible solutions. By changing perspective, we can trigger and anticipate your innovative vision. That’s a skill we’ve learned long ago.
Roberto is an expert in production process management. He draws up strategic plans and creates new markets and commercial assets, thanks to his experience at Limonta, a major company specialising in furnishing textiles.
Michela has worked for renowned companies like EMU as an area manager for the Italian market. That’s how she learned all aspects of the outdoor furniture industry, including production and commercial processes.
The experience in Unopiù has allowed both to grow in a young B2B company full of potential. Instilling the right mindset in collaborators, managers, and employees and developing and implementing a vision was part of the game.
We keep researching new materials, shapes, and product uses. We study the ever-changing outdoor and indoor furniture market, creating new connections between companies and professionals.
Our mission is to pursue an engaging vision and reveal what we see, even if it’s not there yet. So we’re constantly working to find ideas, solutions, and opportunitiesto amaze you every time.
